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The Blog


Working with The Indie Gypsie (aka Eva Catherine) is nothing short of a dream.  This boho babe balances her ethereal style and down to earth sweetness with a little edge and sass.  This collection we created with her captures a little bit of the magic that is Eva with pieces that create the ultimate boho look or easily incorporate into your wardrobe for just a little dose of boho.

Head over to Eva's blog, The Indie Gypsie, to check out how she styled the collection - we dare you to not get lost in her world of bohemian chic.


Here’s to the Canadian Tuxedo!

Maybe you’re a bit like me and your closet is bursting with clothing, but the only variation of black-white-grey you own is blue jeans. So when I was thinking about what to wear for Canada Day, it seemed an obvious choice to rock a Canadian Tuxedo. I mean, it has “Canadian” in the [...]

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It's Donni's Birthday! PRIVbabes are celebrating!

When you're a #privbabe you will eventually meet the woman behind the brand, and you'll instantly want to be her.  It's not hard to see why.  First of all, she's the most gorgeous human (we have yet to confirm that she IS human).  Second, her family is absolutely goals.  Third, she's a successful entrepreneur and [...]

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​EveryBODY's Shorts

Babes, let’s get into this topic: shorts. Personally, I have a complicated relationship with shorts. It kind of feels like I’m planning for a major life event to get my legs ready. There’s the squats, the shaving, the tanning, the moisturizing...or the lack of all of the above. Not to mention [...]

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Have you ever found a clothing brand that’s so incredible you would literally wear every. Single. Piece. That’s how I feel about BRUNETTE the Label.If you’re from Greater Vancouver - or even if you’re on Instagram at all - you’ve no doubt heard about BRUNETTE. Their signature sweatshirts feature BRUNETTE, BLONDE and REDHEAD [...]

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STYLING FOR THE PRIV: Mother's Day Brunch

Brunch is a necessity for Mother’s Day weekend. Whether you want to keep it casual or classic, you don’t want to spend the day worrying about what you’re wearing. We’ve put together a few looks so you can focus on what’s important – your Mom! Miri Off The Shoulder Top $49Prism Pointed Toe Suede Mules in [...]

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Boss babe. #girlboss. Mompreneur. Superwoman. Whatever we call her, she’s known most fondly as mom.Looking up the definition of the word “mom” or “mother” is hardly inspiring. I found things like “a woman in relation to her child” and “a female parent”. I am glad that at least the [...]

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A good pair of jeans can make or break any outfit. It can easily take you from basic to trendy with one choice. Here are three easy ways to complete your denim dream. And, this weekend only (April 28-30th) shop ALL your favourite premium denim labels 20% OFF! No code required. Available online [...]

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Sucking It in

I’m not sure how I feel about this new corset trend. I do see how it is a natural progression from all the lace up clothing that’s been trending for some seasons now. An inevitable end point. But I just don’t know if I can get behind it.A corset, according to Wikipedia, is a garment [...]

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The New Florals

While florals had a big moment in the fall, they really scream Spring! Summer! I love how after a loooooong cold and grey winter all the trees bloom pink for a few weeks to signal the beginning of warmer, longer, sunnier days. And I love florals on clothing. And yet, as someone who loves florals [...]

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